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Kazuhito Kidachi's Personal Web Site Since 2000

Rebranding Web Accessibility

Here is main transcript of my part (“How We Changed Our Game Plan?”) from joint presentation with Mr. Makoto Ueki titled “Rebranding Web Accessibility - We Changed Our Game Plan” at the 31st Annual International Technology and Persons with Disabilities Conference (a.k.a. CSUN conference). You can download zipped PDF file of the presentation, but I think providing it via normal text can be better, more accessible, so:

Being Right Is Not Enough!

From the book “Marketing the Moon

In our analysis, the reason humans have not been to Mars is, essentially, the result of a marketing failure.

Marketing Failure of Web Accessibility

True Benefits of Web Accessibility

From the article “Reframing Accessibility for the Web

Web accessibility means that people can use the web.

Accessibility is a Vital Quality for the Web

Is Creating Accessible Web Content Difficult?

In terms of Machine Readability

For those who create web content

Can we measure ROI of Web Accessibility?

Conclusion: Rebranding Web Accessibility

One more thing ... Inaccessible Web Design = “Mottainai” Web Design

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