JSON-LD's Big Day at Google
"The new policies officially endorse JSON-LD as a markup format, and now demand that marked-up data be accurately reflective of information on the marked-up page, rather than explicitly visible there."
W3C WAI updates web accessibility work | Access iQ
"The World Wide Web Consortium (W3C) Web Accessibility Initiative (WAI) has unveiled several updates to its web accessibility work, announcing a draft of its Cognitive Accessibility User Research, an updated working draft of IndieUI, and the user testing of tools for conformance with the Authoring Tool Accessibility Guidelines (ATAG) 2.0."
A/B Test Your Email Marketing: How to Get Started, What to Test and 20+ Apps to Help
"Before we show you exactly where to access testing features in your email marketing software—we provide A/B testing links for 20-plus apps—let's examine the basics of A/B testing: how it works, guidelines to follow, and email characteristics to test."
53% of Emails Opened on Mobile; Outlook Opens Decrease 33% | Litmus
"2014 wrapped up with Apple dominating in the top 5, with 48% of market share between Apple Mail and iOS opens. Gmail took the number two spot, while Outlook’s decreasing numbers bumped it down to #4."
Where Should You Focus Your Testing Efforts? | Litmus
"Before an email can be rendered in a web browser, the email client needs to run the HTML through a preprocessor. In order to protect the security of the email client, the preprocessor removes anything with even the slightest potential to affect the layout of their email client itself."
Time to check your data usage? The average page served to mobile devices is now 1 MB in size. - Web Performance Today
"If you asked me to name the single greatest indicator of performance for pages served to mobile devices, I’d say this: faster pages are (almost) always less than 1 MB in size."